Higher Education
A new initiative was proposed by the University Health Center to educate University of Maryland students about substance abuse. To accomplish this goal, the program focussed on explaining the effects of different drugs, informing the public about resources on campus, and teaching harm reduction strategies.
I was hired to conceptualize the branding of their initiative, develop their logo, and construct advertisements.
Client: UMD University Health Center
Role: Art Direction, Branding, Logo Design
![Logo](img/higher-education/highered.png)
![Logo](img/higher-education/highered2.png)
Logo and Variants
![Process](img/higher-education/highered3.png)
Process
![Layouts](img/higher-education/highered4.png)
Layouts
![Poster](img/higher-education/highered5.png)
Poster
![Sticker](img/higher-education/highered6.png)
Sticker